Merchants of Cool: The "pops"

          
        The documentary, Merchants of Cool, states that people need something that pops to gain attention for trends and this is mainly carried out through sexuality, coolness, and appeals. Merchants of Cool really goes into depth about how people try to find what is cool as many ads are for teenagers, and how sexuality is flaunted to attract attention of teenagers. Teenagers' and kids' attraction to media is primarily what Merchants of Cool is about.
        Merchants of Cool makes a point that whatever works the fastest is the most effective. To explain how what pops for ads, the mook and midriff are introduced. The midriff and mook are young men and women usually portrayed in media. They are people who are focused and physical appearance and self satisfaction. This is because of their culture which is valued among teens.
In the Merchants of Cool, it is learned that teens copy other teens that they find in media and around them that they consider cool. They buy what they think is cool such as Sprite which was sold by advertising that they want to involve themselves in teens life through hip hop. Because of the flaunting of sex in media, teens value that in their culture. They valued their sexuality and their desire to look good. People who make horror movies for kids, to make their movies likeable, add bloody scenes and deaths. Since people are so focused on attracting kids to what pops, it is concluded that what you consume can't be controlled.